Thought Leadership

Making a choice is something we all do a million times a day. We decide to turn left out of our driveway, we decide what latte to order, we decide to pick the penny up off the floor. Seems simple enough. However, when it comes to purchasing, especially in the tech space, the decision get a little harder to make. When we need something- anything- we have so many choices we probably don’t even have time to look at them all. We see this in every aspect of our lives. Our consumerism has created a [...]

Not all websites are created equal, but they do make a huge impression on visitors. We see this ourselves every day as we browse the internet; if a website for one company looks less professional, doesn’t have the information we need, or we don’t like it for some other reason, we are less likely to choose this company. Some websites are unattractive and ineffective when compared to their competition and this can hurt business. But, when done right, this also means the opposite is true. Your [...]