Thought Leadership

Personalization in Marketing Made Possible by Tech

October 30, 2017

Today, personalization is the name of the game for marketers. From a Coca-Cola bottle with your name on it to a Facebook ad directly related to your last Google search, almost every piece of marketing is getting personalized. For a small business marketer, that can be hard. You may not have the means to get your customer’s name on your product then up on the shelves in front of them, but that shouldn’t stop you from Mission: Personalization. This one-of-a-kind experience for the customer [...]

7 Simple Tips to Improve Data Security

September 20, 2017

Everyone knows security is no joke, but just to put it into perspective, the average cost for a small business that suffers a cyber attack is $9,000, according to the National Small Business Technology Survey. If that sum would threaten your small business, use these 7 simple tips to protect yourself. Antivirus & Antispyware Make sure each of your organization’s computers has antivirus and antispyware. If you have even one weakness in your organization, you are putting all your [...]

More than Storage: Explore the Cloud

September 14, 2017

The cloud is for more than storage. Although it remains a mystical unknown land to many small business owners, it’s really quite simple. Cloud storage is data stored on the web in secure locations. On-site data storage is slowly but surely being fazed out as the more agile and reliable cloud storage takes center stage. So what else can the cloud do besides store your data? Check out these four major benefits: Share, collaborate, and edit With all your files on the cloud, collaborating with y [...]

Alert Fatigue – Finding the Signal in the Noise

July 31, 2017

Last week, we talked about vendor sprawl, and a landscape of increasing complexity in number of tools and capabilities. Many IT departments and service providers are using a suite of tools designed to detect and alarm on suspicious network and server activities. The increase in toolsets creates an exponential increase in alert fatigue and actions to be followed up on. The Promise Most solution vendors promote their product’s ability to cut through the noise, but many times they fail to menti [...]

How Business Intelligence Contributes to Profitability and Resource Allocation in Construction

July 24, 2017

There was a day when the only profit driver in construction was efficiency in the field. With advanced technology, that has all changed. Now, profitability relies more on integration and less on field efficiency. Why? Because corporate efficiency and resource allocation are playing larger roles in the bottom line. Integration isn’t just a great value-add anymore, integration has become a core requirement for construction firms. Business intelligence allows a construction firm to analyze eac [...]

Vendor Sprawl and Inflated Promises in Cyber Security

July 19, 2017

What is Vendor Sprawl? The cyber security space is experiencing vendor sprawl and inflated promises. This has a detrimental impact on small to mid-sized businesses. There are several factors that contribute to this environment, but more importantly, it leaves small to mid-sized business leadership overwhelmed and with many questions that need to be answered. Before we can dive into that, it's important to understand what vendor sprawl is. You may have heard of data sprawl before, which is the co [...]

Cyber Liability Insurance and Human Error

June 7, 2017

As cyber threats climb in number and begin to affect large and small businesses across all industries, have you started to rethink your security and back-up strategies? If not, it might be time to do so. Small businesses are targeted by 55% of cyber attacks, so if you’re thinking it couldn’t happen to you, think again. Even with security patching, monitoring, and secure passwords, there is still a chance your small business could fall victim to one of these attacks. If your attempts to keep [...]

The GadellNet Top 10: Office 365 Migration

May 31, 2017

If you’re running your business on out-of-date technology, you could be holding your company back. You may be thinking, “my current platform is good enough,” but keeping your staff on a clunky platform isn’t good at all. Your legacy platform will also receive less and less support over time. Windows 2003 has met it’s end of life date, meaning it is no longer supported at all. Once you get to this stage, security becomes the main concern. No matching means no security updates and increa [...]

Is Cloud Storage Right for You?

May 23, 2017

Many people are still mystified by “the cloud” and where your data actually goes if you’re using cloud storage. Put simply, cloud storage is online data storage and is a scalable way to store, access and share your data. Buying and maintaining your own storage infrastructure is a thing of the past once you migrate to the cloud. Migrating to the cloud sounds like a cumbersome process, but the migration itself isn’t bad. There are many benefits to cloud storage to be had, no matter the si [...]

Data Breaches Cost More Than You Think

April 27, 2017

In the last couple of years, the U.S. Department of Health & Human Services’ Office for Civil Rights has become more aggressive in enforcing HIPAA regulations. Besides being catastrophic for your business and your public image, data breaches can also lead to stiff fines from the Office for Civil Rights.  Check out this article about Metro Community Provider Network’s email phishing incident, and how it led to the discovery that they had not performed proper risk assessments.  They w [...]