GadellNet's B Corp Journey

Since our founding in 2003, GadellNet has been grounded in community-focused values, and we’ve always gone the extra mile to take care of the people and places around us. We made the decision to become a B Corp in 2020, compelled by the alignment of the mission and our three core values – Make an Impact, Grow or Die, and 100% Responsibility/0% Excuses.

Certified B Corporations, better known as B Corps, are for-profit businesses that are verified to meet the highest standards of social and environmental accountability, performance, and transparency. Some big-name examples include Patagonia, TOMS Shoes, and Ben & Jerry’s – but B Corps aren’t just for consumer brands. For a B2B company like GadellNet, this means things like environmentally friendly practices in our offices, inclusive benefits for our employees, and dedicating time and funds to give back to local nonprofits.

Two women representing GadellNet at a nonprofit event.

Why choose a B Corp as your MSP?

So why does it matter if your IT provider is a B Corp? B Corps believe that their people are their most valuable resource. GadellNet goes above and beyond to make sure our employees are happy and taken care of in every aspect we can. Because of this, we see excellent retention rates compared to industry standards. Our employees are happy, knowledgeable, and hardworking, and because of this, our clients get truly top-tier service from every member of our team.

“Working for a B Corp means we are thinking about the impact of what we do beyond just getting the job done. On the environmental side, it pushes us to be more mindful about how we operate and the footprint we leave over time. At the same time, it shows up in how we treat our team and support our clients, with more focus on accountability, transparency, and doing things the right way. That balance leads to better outcomes for everyone and a culture people want to be part of.” -Sean Van de Riet, Service Team Lead

GadellNet also understands the meaning and believes in the power of a mission-driven business. Roughly a third of our clients are nonprofits, schools, or fellow B Corps (as of Dec 2025), with many others being local or family-oriented businesses with deep roots in the community and with impactful and powerful missions. We believe that when we partner with any client, we’re not just providing their IT support, we are truly powering their mission.

What’s Next for GadellNet and B Corp?

In 2025, B Lab, the team overseeing certifications for B Corps, announced some major changes to the certification progress. These changes present additional requirements that are new to both GadellNet and many other B Corps. These requirements, while challenging, have presented our team with an incredible opportunity to grow and amplify our B Corp practices. Unraveling systems and changing the status quo can be difficult, expensive, and time-consuming. However, we know first-hand how these investments pay off. They present themselves in every aspect of what we do – of better employee engagement, client satisfaction, and greater ties to our community. Our goal isn’t perfection, but progress. This is exactly what we plan to do as we move forward on our B Corp journey.