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Executive Summary

The challenge many small and medium-sized businesses (SMB) face is utilizing the vast amount of data available to drive sound business decisions. Organizations must leverage data to remain competitive. This white paper will provide an overview of how to do this effectively with the goal of creating a competitive advantage.

This article will also review the different components of business intelligence  and provide organizations with important factors to consider prior to collecting, combining and reporting on data in an informative way.

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