Business Intelligence

Avoiding Bad Data: Business Intelligence Defined

GadellNet’s Business Intelligence team helps you make sense of your data – integrating your software applications and providing critical reporting for your business. Everything in your company runs off of data, but the numbers can’t stand alone-they need to be combined for specific purposes before you can make strategic decisions. Below are the pitfalls to data consumption and the remedies to turn your data into the “secret ingredient” for your business.  We partner with leading BI and Analytics platform providers such as Logi Analytics, Looker, Tableau, and Microsoft (SQL, Power BI and Azure PaaS) to deliver best fit solutions based on your business requirements.

Trends develop, that if not analyzed can leave insights unseen.  Information – a general, but powerful term, is about turning data into useful decision points.  Whether you are measuring performance, flushing out waste in a process or cost structure, or ultimately just looking for more effective insight into how a process, department, or function within your company is performing – you are in need of better “business intelligence”.

Do you ask yourself these questions?

  • When should I hire?
  • What is my anticipated cash position 45 days from today?
  • How happy are my clients?
  • Am I utilizing my teams as effectively as possible?
  • Who are my high performers?
  • What is my ROI on a particular investment?
  • Is my marketing initiaves working?
  • Will we grow this year?


At GadellNet, we believe in focusing on what we do best and thus have made the strategic decision long ago to outsource our finance and bookkeeping. If you do not need or want to keep a full-time controller or CFO on staff you don’t have it. Automation through technology allows you to have a single dashboard to review daily reports without manual report preparation.

  • Current Cash Flow
  • AR by Client, by Status
  • Profitability by Product Line and Team
  • Revenue and Margin by Category
  • Expenses (and Outliers!) to Expenses
  • Rolling 12 month previous of a myriad of important financial metrics
  • And quite a few other predictive metrics that give me real-time and future insight into the business.


Insights into how your team is working and what processes are doing well and which need a tune up can be known through business intelligence. Here are a few examples of what you can know at any given time through BI:

  • Current customer feedback? Know it.
  • Backlog? Know it.
  • Employee efficiency. Know it.
  • Ranked Performance of employees? Know it.
  • Utilization? Know it.
  • When should I hire a team member? Know it.
  • How long it takes to complete a daily task? Know it.
  • And 50 other metrics that we review regularly to understand how to prioritize and triage continuous improvement efforts.


Measure your pipeline and sales by specifically managing some key metrics through the sales process. Business Intelligence lets you make use of your sales data to improve your process.