Fraternity and Sorority Foundations are facing and uphill battle. Alumni engagement has never been lower, and the need for their donations has never been higher. In order to obtain the growth needed to keep up with the needs of the communities that foundations are serving, some new technology implementations may be in your future.
Here are three technologies that will help you increase alumni engagement:
- Email Platform
Newsletters for alumnus isn’t a new concept because keeping your alumnus up-to-date on the latest with their chapter is important to keep them engaged and invested in their chapter. It’s becoming more common to email these newsletters, which has its benefits. Ensure you have an email platform to manage all alumni emails and send in large quantities is important, but not as important as finding a platform that makes designing out these emails simple and beautiful. ConstantContact and MailChimp are two popular options. A slapped together newsletter that comes sporadically will start to have a negative impact over time. Many email platforms are also able to create invitations for events you may be hosting for alumnus, another great way to ensure they stay engaged.
2. Social Media Management
Keeping up on social media is important. Between volunteer opportunities, chapter events, and the like, there’s a lot of post on a fraternity or sorority page. Social media is one of the easiest ways to keep in front of your alumnus consistently so you stay top of mind. In order to streamline your social media posting process, a tool that manages all of your social media platforms from one place helps you stay consistent and reach as many
GroupMe is an easy to use app that uses a chat-based structure. It’s limited to only those you invite (aka your alumni). You can have chats for all alumni, based on pledge group, all current undergrads, or any other parameter you’d like to set. This is a great app to serve as a constant stream of entertainment and brotherly or sisterly chat. Keeping your alumni connected to one another can help drive engagement and GroupMe is one of the easiest ways to do that.
Information and communication are important in keeping your alumni engaged. Each of these technologies will help you communicate or disseminate information to them in some way. The best part of each of these tools is that they leave plenty of room for you to get creative on what you’re putting in front of your alumni.